French Montana has been on a long winding road to releasing his first album on a major label. Campaigning that "Excuse My French" would be the best rap album of the decade, even though we're only three years into this decade French still faces stiff competition Drake, Kanye West and more recently Kendrick Lamar.
Let's get this out the way "Excuse My French" is not the best rap album of the decade, it's not even the best rap album this month.
"Excuse My French" is too formulaic. Over production that's bass heavy with tons of synths. Hooks where one line is repeated over and over. And only three out of the 13 songs didn't have a feature, the percentage drops when you buy the deluxe album (3 out of 17). Rap has gotten lazy over the years, it use to be standard to have three verses consisting of 16 bars with an eight bar hook, that had four bars repeated twice. Now its more prevalent for MCs to do just two verses (one long verse if you're Trinidad James) or just write one verse and grab your rap friends to do the rest.
French grabbed Max B, Rick Ross, Birdman, Lil Wayne, Nicki Minaj, The Weeknd, Ne-Yo, Raekwon, Diddy, Jeremih, Young Cash, Ace Hood, Snoop Dogg, Scarface, Mavada, 2 Chainz, Rico Love, Machine Gun Kelly, Los, Red Cafe. I haven't seen that many features since the days of No Limit Records.
The album consists of mainly radio singles, and you wouldn't know French was from New York based on Montana's beat selection. The only "Boom-Bap" you get is from "Wherever We Go," and that's because its an updated version of Wu-Tang Clan's Ice Cream.
This album is made for the car, riding with the top down while the sun shining you might forget to go to work and opt instead to head to the docks and pick up the coke that just came in. Other than that the clubs will love this album, Pop That and Freaks are already mainstays with DJs and I can see Bust it Open joining the ranks soon. I'm not disappointed in the album, but that's due to me not really having any expectations.