The NX Missing E3 Is A Risk Nintendo Is Willing To Take
Today Nintendo announced that their latest system code name NX would not be released this year. Instead Ninendo opted for March 2017 as the worldwide release date and the NX will not make an appearance at this year's E3.
Ever since its inception, the Electronic Entertainment Expo (E3) has been host to every major console before its store shelf debut. From 1995 Sony's Playstaion to XBOXONE in 2013. Nintendo three years ago scaled back its show on the E3 stage. No longer a live press conference in front of press and fans alike, Nintendo airs a Nintendo Direct filled with announcements and has smaller shows thoughout E3 for the press.
Throughout the years fans have seen what a bad E3 can do for a console launch. In 1995 Sega announce the price of the Saturn and said due to high consumer demand they shipped 300,000 units to Toys R Us, Babbages, and Software Etc, pissing off other retailers such as Best Buy and Wal-Mart. KB Toys responded by dropping Sega products from its line. And developer EA never published another game for Sega. Shortly after Sega existed the console market to solely focus on game development.
In 2006 Sony riding high off the success of the PlayStation 2 amid a terrible E3 announce the price of the PS3 at $599. When pressed, then president, Ken Kutaragi stated "for consumers to think to themselves 'I will work more hours to buy one.'" Sony had a tough go of it and finished in third in sales behind the Wii and Xbox360 last generation.
Not to be outdone by Sony, Microsoft had a mess of an E3 in 2013 where they found themselves backtracking on DRM issues soon after. To this day fans never got the Xbox One that was promised.
At least with those examples Sega, Sony and Microsoft showed their console. Nintendo has stated that the NX will be unveiled later this year.
Little is known about Nintendo's seventh home console, but rumors have ran rampant with Nintendo going on record saying "it's going to be unique and different."
What it can't be is the Wii U. Nintendo failed to repeat the success of the Wii and after reporting that profits are down 61% it's safe to say that the Wii U is Nintendo's worse performing home console. Not finding an audience is one thing, but Nintendo failed to find third party support as well, something that has plagued the company since the Nintendo 64.
Some developers are already frustrated with Nintendo for not being able to receive development kits. Couple that with a lacking online infrastructure and the Nintendo may already be in trouble.
Nintendo understands that the NX launch is important and said the reason for the delay is games. Nintendo wants to make sure it has a strong launch lineup. Will it rival the SuperNES who knows, but it has to undoubtedly be better than Sony's, Microsoft's and Nintendo's very own last lauch lineup.
Skipping E3 and showing the new Zelda game on Wii U (it will launch on the NX as well) will leave the press disappointed. Skipping the holiday season will leave consumers and stock holders disappointed. Come March 2017 Nintendo can't leave fans disappointing.